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Audience Survey Reports

Survey Reports 2006-2007

This web section contains exclusive reports based on Broadcast Audience Survey (BAS) 2006-2007 conducted by Equal Access Nepal. Some of these reports are available for download as PDF files.

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Broadcast Audience Survey 2006 - 2007

PERSPECTIVE ON RADIO CONTENT

On the perspective of the radio content, most of the respondent could identity what a ‘news’ is in the radio. However, there was much confusion on what the ‘social development’ programs were. Though, the questions and the discussions were simplified, most of the respondent had a hard time in explaining the types of programs other than news. These questions were also a core issue of discussion on the focused group discussions (FGDs) that were conducted in 24 locations around the country. For ‘entertainment programs’, almost all the respondents had only two opinions – either the programs has some songs or are funny. There was also not much difference in between the rural or urban respondents for their views on the types of radio programs.

 

 

News

Respondents from all regions and gender were very found to be very much clear about the concept of news. Certain definitions provided were:

  • To know about new incidents is news

  • Information about new happenings and economic developments

  • Information on any subject, any accident or on any event is known as News

  • Flow of information via electronic as well as print media is news

  • News provides information in detail

A majority of respondents treated news as a necessity & admitted that they listen to the news every day. There were quite a number of respondents, in urban as well as rural groups, who opined that news was extremely important, given the fact that the country is going through a very fluid situation. In such an unpredictable situation news is an essential source to be apprised on issues.

 

Chart 34: What do you understand by ‘news’?

 

Drawbacks

Some drawbacks of news, as pointed out by respondents were:

  • In general, news in the Nepalese Media is distorted

  • News mostly favours authorities in power

  • News sometimes acts as a tool to defame individuals for wrong reasons.

Reliability

A high degree of trust on local FM stations was observed. Respondents across regions placed local FM stations as the most reliable source of information. Listeners also regard BBC as a very reliable source of information.

 

 

Entertainment

Though news was perceived to be an integral part of daily life, entertainment programs were also not far behind in terms of preference. In most of the FGDs, it was observed that respondents felt more relaxed and enthusiastic to discuss the topic when switching from News to Entertainment, irrespective of age, place of residence, gender, caste & marital status. There was a unanimous voice on the fact that entertainment is important for all types of people.

 

Different respondents defined entertainment in different manners, but a generally acceptable definition across the board was: “Entertainment is something that makes a person relaxed and refreshes the mind & body”.

 

Negative Aspects

In spite of the fact that respondents stressed on importance of entertainment programs, there were many who were aware of the other side. Almost all respondents from every group had something to say in the negative, some common responses on which were:

  • It is hampering the culture and tradition

  • A lot of the entertainment based programs encourage wrong practices such as the promotion of western culture, mixture of languages and inaccurate grammar.

  • People who listen to entertainment programs often neglect other programs, which are actually more fruitful.

  • Children concentrate less on studies

  • Spoils the language

  • These programs encourage people to try and imitate things which are not always right

Most of the respondents suggested that the entertainment based programs should also have some information on social awareness, current political issues, science, health and new technologies so that all the people can be benefitted even when they are listening to ‘only-entertainment’ programs.

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