|
7.1.
Preferred sources of information and
entertainment
The
following figures represent the responses by
the respondents
of Broadcast Audience Survey (2006 - 2007)
when were asked about their media preference amongst
the different types of media they had access
to (charts below). The survey data provides
a comparative figure between radio,
television, print media and the internet.
Here a strong divergence between urban and
rural audiences was clear – urban
respondents indicated a preference for TV
while rural respondents indicated a 2 to 1
preference for radio.
Chart 18:
Preferred sources of information and
entertainment (by population)
Chart 19: Preferred sources
of information and entertainment (by gender)
Looking at
the preferred sources of media on the region
basis, television and radio stand with the
highest figures of more than 80%. Both the
newspapers and magazines stands out high in
the Central region while least in the
Far-Western region. The figures for print
media in the Western region are lower than
Mid and Far-Western region which was not
expected considering its literacy status
among the regions of the country.
Chart 20:
Preferred sources of information and
entertainment (by development regions)
|
Page Menu