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Introduction |
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| The Nepal
Broadcast Audience Survey (BAS) was
conceived in 2004 as a result of the
dramatic growth of the reach and variety of
radio available in Nepal and its increasing
availability to rural audiences as a means
of receiving vital access to information and
education. This survey presents a timely
analysis....(more)
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Background, Outline, Methodology and Survey
Indicators |
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Respondents Profile |
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| A total of
4000 respondents have been sampled for the
face-to-face survey. Out of these, 3372 have
been sampled from rural areas and the rest
from urban centers. A representative sample
has been worked out with the help of
proposed sampling methodology.
is to be noted that the sampled districts
and....
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Charts
and figures on respondents profile |
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Media Accessibility & Ownership |
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| It can be
easily assumed that a greater part of
Nepalese population owns a radio set. This
was also evident from the statistics of the
survey data which shows that though some of
the rural respondents did own a television,
a majority owned only a radio. This is
because much of the rural Nepal is devoid of
electricity and proper....
(more)
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Media
accessibility, availability and ownership |
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Media Preferences |
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| Respondents
were asked their media preference amongst
the different types of media they had access
to. The survey data provides a comparative
figure between radio, television, print
media and the internet. Here a strong
divergence between urban and rural audiences
was clear – urban respondents indicated a
preference for....
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Radio,
television and time preferences |
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Perspective on radio content |
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| On the
perspective of the radio content, most of
the respondent could identity what a ‘news’
is in the radio. However, there was much
confusion on what the ‘social development’
programs were. Though, the questions and the
discussions were simplified, most of the
respondent had a hard time in explaining
the....
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Perspective on News, Social and
Kathmandu-based programs |
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Status of radio listenership |
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| Respondents
were asked for details about the radio
stations they listened for all types of
program content. It was observed that the
respondents tune one or more stations for
news for at least once a day while tuning
for another stations for general listening.
The respondent also had one of the radio
stations as their most favourite.... (more) |
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Significant Listenership, Most listened
radio station, Most favourite station |
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Listeners Participation |
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| Telephone,
fax, email and letter-by-post are different
mechanism by which a listener is able to
interact with the radio station and its
programs. The listener may have comments and
feedbacks for the programs as well as
creative writings such as stories, |
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Listeners' Participation - Means and medium |
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